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Overview of Chinese
pharmaceutical industry
The profile of China within the
pharmaceutical industry is still
low. China accounts for 20% of the
world’s population but only 1.5%
of the global drug market,
although that market has been
expanding by a 10% plus annually
over the last 10 years.
Most often cited adverse
factors include: a lack of
protection of intellectual
property rights, a lack of
visibility for drug approval
procedures, and differences in the
treatment in China accorded to
local and foreign firms.
Even so, the industry
environment has been transformed
for the better over the last 10
years. Entry to the WTO has
brought a stronger patent system,
medical insurance is now more
widespread, and pharmaceutical
related regulations have been
stiffened.
Number, size, and growth
Currently China has about 3,500
drug companies, falling from more
than 5,000 in 2004, according to
government figures (see
List of pharmaceutical companies
in China). The number is
expected to drop further. The
domestic companies compete in the
$10 billion market without a
dominant leader. At present, China
is the world’s ninth drug market,
and in 2008 it will become the
eighth largest market.
China’s thousands of domestic
companies account for 70 percent
of the market, and the top 10
companies about 20 percent,
according to Business China. In
contrast, the top 10 companies in
most developed countries control
about half the market. Since June
30, 2004, the State Food and Drug
Administration (SFDA)
has been closing down
manufacturers that do not meet the
new GMP standards. Foreign players
account for 10% to 20% of overall
sales, depending on the types of
medicines and ventures included in
the count. But sales at the
top-tier Chinese companies are
growing faster than at Western
ones, according to IMS Health Inc.
Even the top selling companies
just barely exceed sales of $100
million (hospital market). Most of
the Chinese drug makers fall below
the 20th ranking, but 30 of the
top 50 companies are local.
In addition, China’s OTC market is
growing fast and has become the
fourth largest OTC market in the
world. Merck announced the launch
of OTC program in China in
September 2003. Roche listed China
as one of its 10 core OTC markets,
with the aim of growing its OTC
drug sales by 50% in the next five
years and reaching 1.3 billion in
2008. Novartis is expanding its
OTC market share in China, and
Wythe has also entered OTC market.
Production levels
In the 9 months from January to
September 2004, the total output
of the country’s pharmaceutical
industry reached $40 billion,
15.8% higher than the same period
of 2003. In the same period, 23
major state-owned pharmaceutical
companies had sales of $10
billion. A survey of 16 typical
city hospitals, the usage of drugs
increased by 32.23% in the first
half of 2004 as compared with that
of 2003.
Around 36% of all China’s
pharmaceutical enterprises are
state-owned. Another 35% are
privately-owned domestic
enterprises and the remaining 29%,
foreign-funded. Synthetic drug
manufacturing remains the
pharmaceutical industry’s largest
business in China, constituting
65% of industry sales. Another 21%
of industry sales come from
traditional Chinese medicine.
Biotech-related medical products
and medical equipment make up the
rest.
Low R&D
With their low budget for
research and development, China’s
pharmaceutical makers are in a
different league from the
multinationals, but they do enjoy
certain advantages. Many Chinese
companies not only produce the
pills but also own the pharmacies
where they are dispensed, as well
as the distribution networks that
deliver them to the hospitals,
where nearly 80% of drugs are
sold. In addition, Chinese
companies can churn out generic
versions of branded drugs for a
fraction of their price.
Of the 3,000
pharmaceuticals-not including
traditional medicines-manufactured
in China since the 1950s, 99
percent are copies of foreign
products, as are almost 90 percent
of China's biotech products. Most
Chinese companies-even joint
ventures-compete with each other
for the same generics. Many are
struggling for survival; more than
32 percent recorded losses in
1999, according to the
Pharmaceutical Department of State
Economic and Trade Commission (SETC).
Moreover, compared with
international pharma giants,
Chinese companies are not only
small, they are weak in technology
and often lack capital. In fact,
the total R&D expenditures for
Chinese-owned pharma businesses
amounted to less than that spent
by a single major Western pharma
company.
Companies organization and
management
A Western pharmaceutical
company in China is basically
controlled by its parent company.
The subsidiary follows its parent
company’s advanced management
model, is highly influenced by the
headquarters in decision making,
finance, and research and
development. But in marketing, the
subsidiary’s management team has
more autonomy, mostly due to the
different characteristics of
Chinese market.
Most Western pharmaceutical
companies’ subsidiaries in China
are foreign citizens appointed
directly by the parent companies.
In a poll of 33 foreign pharma
companies, 28 say their general
managers are foreign citizens,
accounting for 85% of the total;
15 say their vice general managers
of productions are foreigners,
accounting for 45%. Foreign VPs of
fiancé and marketing account for
52% and 39% respectively.
The same poll shows mid level
management positions such as
department directors are held by
Chinese. Chinese marketing
directors account for 27%, foreign
marketing directors account for
39%, and the rest, according to
the author of this pharma China
report, goes to repatriates. Five
Western pharma companies have
foreign R&D directors, and only
three have foreign HR directors.
Comparison of Chinese and
Western Pharma Business
Like its U.S. and European
counterparts, the Chinese pharma
business is regulated by
government agencies, and
competition is fierce in the
business. The biggest differences
include following:
- most Chinese pharma
companies are generic drug
manufacturers;
- a large number of are
traditional Chinese medicine
manufacturers;
- hospitals are still the
major drug market;
- patent issues are the
greatest weakness of Chinese
producers.
When the Chinese are developing
an API they do try to do patent
searches via the internet, but
that is not complete, according to
a Western pharmaceutical
consultant. Few factories yet have
patent attorneys on staff, but for
the larger pharma groups who are
seeking partnerships with large
Western firms, this may come soon.
The Chinese business is mainly
relationship-based, and so is the
pharmaceutical business.
Therefore, establishing
relationship with a pharma
companies through personal
connections or friends’ friends is
a good way to contact a Chinese
pharma company. Attending
pharmaceutical exhibitions,
pharmaceutical conferences or
seminars is also a good way of
knowing more pharma companies.
Holding a press conference
attended by officials of related
government agencies or
associations and senior
pharmaceutical executives is also
a common way of establishing
relationships with pharma
companies.
SourceS: Dow Jones, IMS, China
Pharmaceutical Industry Research
Report 2004
Regulatory Requirements
China quickly advanced its
pharmaceutical-related regulations
around the time of its December
2001 entry into the World Trade
Organization (WTO).
- Strengthened patent
protection: In conformity with
the WTO/TRIPS agreement, the
patent protection structure
adopted by China approaches that
of Japan, Europe, and the US.
- Healthcare insurance system:
Since the end of the 1990s, the
government has been striving to
develop a system that covers 200
million Chinese. Already, 90% of
the population in major cities
like Shanghai, Beijing, and
Guangzhou are covered, for a
total of over 80 million.
- Regulations related to
pharmaceutical affairs: The
Pharmaceutical Management Law
was overhauled in December 2001
and various regulations were
enacted from 2002-2003.
Transparency in the approval
process is gradually improving.
Since 1998, the government has
raised bar for entering the
pharmaceutical business by passing
laws including Drug Management Law
and Regulations on Pharmaceutical
Manufacturing. They involve
following aspects:
- Pharmaceutical manufacturing
- Drug distribution and
selling
- Drug registration
- Requirements for
manufacturing traditional
Chinese medicines
- Medical packaging
manufacturing requirements
- Medical device manufacturing
requirement
Government Drug Pricing Policy
In order to alleviate the
burden of medical expenses on the
society and ensure the
implementation of the medical
insurance scheme, retail prices of
pharmaceutical products qualified
for the program and included in
the National Basic Medical
Insurance Scheme Drug Catalogue
will be regulated. The pricing
mechanism is based upon three
considerations when setting the
maximum retail price - production
cost, a wholesaler spread set by
the government and the prices of
comparable products in the market.
Any products priced above this
level will be cut.
Centralized Tendering Drug
Procurement Program
The centralized tendering
procurement system operates in two
ways. First, several hospitals and
medical institutions join together
to invite tenders. Then, they
appoint qualified agents to handle
tenders. These agents are
prohibited from having ties with
the industry regulatory or
administrative bodies.
In 2002, 70% of public
hospitals at county or above level
implemented this tendering system.
This system has successfully
passed the pilot phase and proven
effective. Both the number of
participating hospitals and
variety of drugs expanded
substantially.
More power to hospitals and
medical institutions. In a market
economy, hospitals and medical
institutions do their own drug
procurement. They source drugs
from manufacturers at market
prices and dispense them to
patients. The centralized
tendering drug procurement system,
however, gives more power to
hospitals in drug procurement. As
a result, some unfair, unjustified
and unreasonable practices surface
as decision makers of some
hospitals abused their power in
order to get economic benefits.
GMP Compliance Certification
GMP is a system to ensure
products are consistently produced
and controlled according to
quality standards. It is designed
to minimize the risks involved in
any pharmaceutical production that
cannot be eliminated through
testing the final product. A
directive circular issued by the
Ministry of Health in Jul 95
marked the official launch of GMP
certification in China. The China
Certification Committee for Drugs
(CCCD) was established in the same
year. A subsidiary organization
was also set up to manage the
certification program.
Currently nine government agencies
are the key agencies responsible
for regulation. They are the State
Food and Pharmaceutical
Administration (SFDA), the State
Development and Reform Committee,
the Commerce Ministry, the State
Traditional Chinese Medicine
Administration, the Ministry of
Labor and Social Security, the
Ministry of Health, the State
Population and Family Planning
Committee, the Ministry of Science
and Technology, and the State
Quality and Technology Supervision
Administration.
In addition, more than 10
industrial associations also
regulate the industry.
Comparison of regulatory
requirements with other countries
There should be no big
differences between rules of China
and those of the U.S.
Pharmaceutical, partly because
China is following and copying
U.S. rules. Chinese regulations
affect nearly every aspect of drug
manufacturing, from the design and
construction of manufacturing
facilities to the development of
procedures and the training of
operations personnel performing
them.
There is only federal
regulation on new drug
application, but there are both
local regulation and national
regulation regarding pharma
expenditures of hospitals,
reimbursable drug lists, and other
issues. National regulation is
implemented by SFDA and other
state agencies, while local
regulation is implemented by
provincial agencies.
Through related laws, China has
established a physician licensing
system, which requires physicians
to pass a national exam to be
eligible for applying for
licenses. After passing the exam,
physicians will be eligible for
applying for certificates for the
practice of medicine. Licensed
physicians can open their own
clinics five years after getting
licenses, during which they must
work as physicians.
There is a mechanism for
approving new drugs (from NDA
filing to approval). A full
three-phase research trial takes
three to five years, similar to
the U.S., while requirements to
start a trial are onerous by
foreign standards, according to
Western drug-company executives.
Although the approval time is
being shortened, there still
remain many aspects where
transparency is lacking.
Patents
Drugs are patentable. Western
pharmaceutical companies have
applied for numerous patents in
China. About 10,000 patents for
traditional Chinese medicines
belong to Western companies. But
some Western observers say China
lacks of administrative protection
for patents. In 1992, the United
States and China signed a
memorandum of understanding (MOU)
to allow administrative protection
(AP) in China for US
pharmaceutical patents granted
between 1986 and 1992. The MOU
provided seven-and-a-half years of
market exclusivity, or AP rights,
in China for pharma patents that
were: not protected by exclusive
rights before the amendment of
current Chinese laws; patent
protected after 1 January 1986 and
before 1 January 1993 in an MOU
signatory country; not previously
marketed in China. Several Chinese
government policies have prevented
US industry from realizing the
intended MOU benefits. According
to Article 42 of the Patent Law,
the duration of patent right for
inventions shall be twenty years,
the duration of patent right for
utility models and patent right
for designs shall be ten years,
counted from the date of filing.
The State Intellectual Property
Office is responsible for
enforcing patents. The
intellectual property system in
China was originated from and
developed as a result of the
policy of reform and opening-up.
The State Council, the Patent
Office of China, the predecessor
of SIPO, was founded in 1980 to
protect intellectual property,
encourage invention and creation,
help popularize inventions and
their exploitation, and promote
the progress and innovation in
science and technology.
In 1998, with the restructuring
of the government agencies, the
Patent Office of China was renamed
SIPO and became a government
institution under the direct under
control of the State Council. The
office is in charge of patent
affairs and deals with
foreign-related intellectual
property issues.
U.S. and China
As a member of the World
Intellectual Property
Organization, China is active in
protecting international patents.
The SIPO has signed IP protection
memorandums with countries
including Russia and Thailand on
the protection of intellectual
properties. Under such agreements,
international patents are valid
and protected in China. But
without such a memorandum, patens
approved at a foreign country are
not valid in China.
On July 14, 2005, China and
U.S. reached an agreement on
intellectual property protection.
According to western
pharmaceutical business journals,
most discouraging to US pharma
companies has been the rampant
theft of their intellectual
property through patent
infringement and counterfeiting.
All those factors undermined the
competitive advantage that
innovative pharma companies stood
to gain from their marketing
investments. As a result, US
companies accounted for less than
10 percent of China's total pharma
imports between 1998 and 2000.
In the sensitive area of better
protection of intellectual
property rights (IPR), China has
agreed to implement the Trade
Related Intellectual Property
Agreement of the Uruguay Round. To
comply, Chinese companies will
have to change their long-time
practice of relying on counterfeit
products. According to China's
Securities Times, foreign
companies will be able to file
compensation claims ranging from
$400 million to $1 billion against
companies that copy patented
medicines.
Articles 18 and 19
Articles of the Patent Law
related to foreign companies
include articles 18 and 19.
Article 18 Where any foreigner,
foreign enterprise or other
foreign organization having no
habitual residence or business
office in China files an
application for a patent in China,
the application sha1l be treated
under this Law in accordance with
any agreement concluded between
the country to which the applicant
belongs and China, or in
accordance with any international
treaty to which both countries are
party, or on the basis of the
principle of reciprocity.
Article l9 Where any foreigner,
foreign enterprise or other
foreign organization having no
habitual residence or business
office in China applies for a
patent, or has other patent
matters to attend to, in China, it
or he shall appoint a patent
agency designated by the patent
administration department under
the State Council to act as his or
its agent.
Where any Chinese entity or
individual applies for a patent or
has other patent matters to attend
to in the country, it or he may
appoint a patent agency to act as
its or his agent.
The patent agency shall comply
with the provisions of laws and
administrative regulations, and
handle patent applications and
other patent matters according to
the instructions of its clients.
In respect of the contents of its
clients' inventions-creations,
except for those that have been
published or announced, the agency
shall bear the responsibility of
keeping them confidential. The
administrative regulations
governing the patent agency shall
be formulated by the State
Council.
Sources: SFDA, China
Pharmaceutical Industry Report
2004